pure addiction has a name…
“Musc has a timelessness and an olfactory depth that’s also very personal and intimate; it becomes one with the woman who wears it. for her PURE MUSC eau de parfum is the ultimate interpretation of musc, which is why it is so addictive.”
an architectural bottle
The black and white bottle echoes the exquisite artistry and beauty of the fragrance within; it is a synthesis of clean line and pure form. Narciso Rodriguez has said that he thinks in black and white: “It’s always been my starting point. There is a strong graphic element to black, a mystery, while white embodies a purity; together they create an illusion.” The idea of duality—ambiguity and unerring precision, the romantic and the rational, beauty and logic—is again reflected.
a new addictive fragrance…
A singular olfactive composition renders the dual nature of a woman anew with a heightened immediacy. narciso rodriguez’s signature musc is reinterpreted and refined with a disarming purity and a rich depth. The sublime heart of musc is enhanced with a white floral bouquet while cashmeran lends warmth. A supremely addictive scent, for her PURE MUSC eau de parfum teases the senses and envelops the body.
A perfuming secret. Worn alone, for her PURE MUSC eau de parfum is pure addiction. When layered with other for her fragrances, for her PURE MUSC eau de parfum is more personal and most memorable.
PURE MUSC has a face
The muse for her PURE MUSC eau de parfum, Julia Bergshoeff, is the pure definition of a modern woman;
she portrays confidence, poise, self-awareness and intelligence.
The new portrait reflects the purity of the new fragrance and encompasses what’s mysterious about a woman.